The most eye-catching character Little Cloud will be more than three-stories high and longer than a bus, while Rainbow will be larger than a minibus.Īt the same time, the Hong Kong Space Museum will display the iconic smiley face of the FriendsWithYou characters on its exterior wall. Some rode on trams and sailed on the Star Ferry, while others shopped for seasonal fruit in the Yau Ma Tei Fruit Market.Ĭitizens can also find the characters in the Art Park of the West Kowloon Cultural District as there will be 12 giant inflatable installation of them from September 23 to October 14. They already made their mark lately in a few of Hong Kong’s best known landmarks. We are also encouraging tour operators to create in-depth tours for residents to help them plan ahead for the return of visitors.The promotion aiming to boost local tours has seen a number of the FriendsWithYou characters virtually appear at different attractions in the city.
Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalise on the opportunities if we are well prepared in advance. We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savour the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighbourhood. HKTB executive director Dane Cheng said, “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighbourhood. The West Kowloon neighbourhood programme highlighting the districts rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new world-class museums M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) which will open in the end of the year and next and become landmarks in art and cultural tourism. NEW DELHI: The Hong Kong Tourism Board ( HKTB) recently launched a West Kowloon neighbourhood promotion, after featuring popular promotions Old Town Central and Sham Shui Po, its officials said.
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